Tips for networking in college
Dan Schawbel is the leading personal branding expert for immature professionals. Read full contour
People you know or accept never met yet are googl'ing you. Allow's face up information technology, yous're even google'ing yourself! At the end of 2007, the Pew Internet Inquiry Team found that 47% of people search for information virtually themselves online (Self-Googling), which was more than double 5 years ago. Information technology's a pretty safe bet that percentage has climbed to over 50 or sixty% by this year.
Some people might tin information technology ego-surfing, but information technology'due south actually a good practice to meet what results come for your name. Your teachers, friends, family unit, boyfriends and girlfriends and coworkers are google'ing yous either for fun or because they want to learn more near y'all. Hiring managers desire to see if you take a clean tape in Google, which is your permanent record because every motion y'all make (aye even a blog comment) is stored there forever. Before I went on a second date once, the girl Google'ed me. If she hadn't liked what she saw, the second date wouldn't have happened. Try doing information technology right now and see what you become.
There is no hiding from Google!
Google keeps track of simply about everything y'all do on the internet. It patrols and captures your online beliefs, such as when you post on your web log, tweet using Twitter, join social networks, comment on other blogs, write manufactures for online news sources and more. Bated from the content yous create and distribute over the internet, other people are talking about you, which means that Google has a complete picture (nigh like an autobiography) of your life. In the digital age, Google is your resume, your permanent record and a journal of your life. Your children and children'south children volition exist able to find out everything most you lot when they abound older. "Mom, await what I but constitute out about Dad in Google." Your personal brand tin't hide from Google. There is one major exception to this though.
Common names
If your proper name is common, such as Mike Smith, so it will be very hard to own your Google results. At that place are over 54 million results for "Mike Smith" in Google. You won't exist able to compete with the athletes and musicians on the beginning few pages. If your life goal is to rank in the top ten results, that may be achievable, if you either get very famous or work extremely difficult at building content each and every day for your entire life. At the age of 60 you lot might notice out that Google changed their algorithm and yous'll lose all that hard piece of work. The point being is that you'll have to differentiate your name in society to rank high. I typically recommend you use your middle proper noun or a nickname in this example. The worst case scenario is that you modify your name completely ;).
Celebrity names
Celebrities are very fortunate because they get mass media attention, which means traditional media sources (NY Times, ABC News) write articles about them. These sources rank extremely high in Google. Nosotros're talking Google PageRank's of eight and higher! Your blog posts about these celebrities will never cease upwards on the top twenty results for their proper name unless you are Perez Hilton. If your proper noun is the aforementioned as a celebrities, you are in big trouble. Effort searching for Christina Aquilera (21 million results), Britney Spears (88 one thousand thousand), Lil Wayne (40 meg) and other major celebrities. Personally, I don't accept any friends with these names, but even with C-level celebrities, you lot don't stand a adventure. If you are stuck with a celebrity proper name, I suggest that you build your brand around an expanse of your expertise or interest and connect information technology to your make proper name.
Unique names
While growing up, you might have been made fun of people of your unique proper name because it was "different." Although y'all were ostracized and made fun of, right now yous get to laugh at anybody else! With a distinct name, you are able to hands manipulate the results for your proper name on search engines. When you become to your high school reunion and encounter your friends, you'll get the last laugh considering you can be visible and control perceptions, while they just cannot. When yous Google your name, whether y'all have results that reflect your brand, yous'll see how hard it will exist to rank high for it or not. Depending on the contest, it may take you a few days or a few months. Over time, if you work very hard, you'll ain the top ten results for your name.
In my next post, I'll talk almost what yous tin do to gain command over your Google results and let your personal brand shine through.
Featured photograph credit: Adam Winger via unsplash.com
Source: https://www.lifehack.org/articles/work/networking-college-6-tips-for-networking-success.html
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